Which Brands Sponsor Liverpool and For How Much?
There are numerous different revenue streams available to football clubs, from ticket and merchandise sales to cashing in on their most valuable assets: their players.
But one of the most profitable and reliable income streams for outfits like Liverpool is commercial revenue, a catch-all term dominated by sponsorships and agreements penned with brands from across the globe.
For context, the Reds make around £600 million per year from these commercial deals – essential, really, given that their Premier League rivals dominate the list of richest football clubs on the planet.
Today, September 15, marks the anniversary of one of the most memorable Merseyside derby goals in recent memory.
One of Liverpool’s punishments for their flaccid 2022/23 campaign is that they must face the rigour of a Europa League campaign in 2023/24.